Saturday, July 30, 2005

Oracle explains business applications market strategy

At a presentation to analysts from the pan-European Software & It Services group at SG Securities on Wednesday, Oracle discussed its applications strategy and outlined just where it believes the most intense competition will be with rival SAP AG.


High on the list will be the battle for vertical industries with CFO Greg Maffei acknowledging there will not be a winner-takes-all situation as far as the horizontal market is concerned but that the situation will be very different in the vertical market. "Someone will get the lion's share of a vertical," he said. Sometimes that will be Oracle, other times it will be SAP.

As reported, Oracle has been active on this front, acquiring to gain or improve its foothold in the market as demonstrated by the $650m Retek purchase and the ProfitLogic deal, which was estimated at around $200m - both in the retail vertical market. These may be added to if Oracle buys up banking software provider I-flex Solutions, which will give it significant traction in the banking section of the financial services sector. Both verticals represent major growth opportunities, and are focus areas for Oracle and SAP, because neither is dominated by a single vendor capable of offering broad based horizontal application infrastructure and capabilities, plus vertical functionality.

So far the difference in approach is that where SAP has tended to build vertical functionality in-house, Oracle has taken a fast-track approach and acquired it. SAP is willing to buy to boost its assets, but only at the right price, as indicated by its withdrawal from the bidding war with Oracle over Retek. The scene is definitely set for further clashes as both vendors look to same group of vertical market players.

There is no question that with the Oracle Fusion initiatives and the SAP Business Process Platform, the two vendors have a similar strategy regarding the move to a SOA but Oracle maintains there is a difference in terms of the credibility of the two approaches.

Middleware is an essential component for anyone building an SOA, said president Charles Phillips, adding that Oracle has an advantage over SAP today because it has an established application server platform, with significant market penetration and recognition amongst the ISV and customer communities. "It is proven and endorsed by the market and is already available now in the Fusion middleware platform."

The second component of the Fusion initiative is Project Fusion, which refers to the plans for the business applications. This takes advantage of Fusion middleware to migrate applications toward a service-based architecture, said Phillips. He said new releases of the business applications, scheduled from September onwards, would start to take on more characteristics of Fusion.

Like SAP, the move to SOA-based Fusion will require multiple releases. The only questions are how transparent that is, if the platform is proven and whether it has been done it before, said Phillips. He believes a major difference between Oracle and SAP is the credibility of the application server. He stressed that Oracle has endorsement and proven technology whereas SAP's NetWeaver has not been proved in the market and lacks third-party signatures.

Maffei also took issue with SAP's growth potential, questioning whether its revenue increases were sustainable, maintaining that when SAP signs large deals the revenue is spread over two to three years. Although this is quite normal, he believes that much of the revenue SAP is enjoying is from deals it made two to three years ago which are taking time to roll through. The suggestion is that its current revenues do not reflect customer take up of its next generation developments.

http://www.cbronline.com/article_news_print.asp?guid=FD144E9E-0DCC-4400-8F45-8B323351D818

Friday, July 29, 2005

Oracle's Shopping Spree Isn't Over

JULY 28, 2005

NEWS ANALYSIS :TECH
By Sarah Lacy


The database giant is said to be in talks to acquire a stake in an Indian banking-software company. And there may be more to come

Larry Ellison is at it again. After spending approximately $800 million to gain a foothold in the retailing software market, the chief executive of Oracle (ORCL ) is now turning his attention to financial services. The Silicon Valley software giant is in talks to buy Citicorp's (C ) 43% stake in i-flex Solutions of India, sources familiar with the discussions confirm.

The deal, said to be worth $650 million, is expected to result in Oracle later acquiring a controlling interest in the publicly traded company.

I-flex is the largest Indian application-software outfits -- and one of the world's largest makers of software for banks. It boasts more than 450 banks as customers, and has been gaining momentum, adding more than a dozen big U.S. financial institutions to its customer base in the last year, according to company Chairman Rajesh Hukku.

From a strategic perspective, the deal is similar to Oracle's recent purchase of two retail-software companies: Retek, for which it paid $650 million, and ProfitLogic, which analysts estimate cost about $200 million (see BW Online, 7/7/05, "Oracle's Small Step, Bigger Plan").

BUYING IN. Retail and financial services are two of the only remaining industries with no single dominant software player. Both sectors are prime growth areas for Oracle and its arch-competitor, SAP (SAP ), and both companies have stated publicly that they're going to expand their presence in those vertical markets.

"If you can buy them at the right price and execute right, there are dozens of companies we're looking at," Ellison told BusinessWeek in June (see BW Online, 6/30/05, "Oracle's Squeeze Play For Profits").

Oracle has been writing a lot of checks lately. With nearly $4 billion in cash, it has been buying its way into new markets. SAP, on the other hand, has taken the tack of building its own products in-house. If the i-flex deal comes through, Oracle will get a customer base filled with marquee names, the knowhow of the company's high-end consulting division, and instant credibility among bankers, says Bruce Richardson, an analyst with AMR Research.

BIG TARGETS. Richardson met with Oracle executives last week and says they made it clear the shopping spree isn't over. "They said most of the deals they were looking at round out specific parts of their application suites around services industries," he says. "They're looking to do surgical strikes in hopes of getting established [in markets such as retail and financial services] before SAP gets dominant."

Oracle is no stranger to India either, Richardson says. While the company doesn't break out employees by geography, it has north of 6,000 employees in India, Richardson estimates.

What's next? The most often talked about targets for Oracle are big companies like BEA Systems (BEAS ), Siebel Systems (SEBL ), and Hyperion Solutions (HYSL ). But as recent deals show, getting a foothold in untapped niches is just as important to the company's ongoing war with SAP.

http://www.businessweek.com/technology/content/jul2005/tc20050728_6549_tc024.htm

Thursday, July 28, 2005

Oracle pursues $650 mln deal for i-flex stake - FT

SINGAPORE (Reuters) - Oracle Corp., the world's second-largest software maker, is in talks to buy Citigroup's controlling stake in Indian banking software firm i-flex solutions ltd, the Financial Times said.

The deal could be worth more than $650 million and would be one of the largest purchases in India this year, the paper reported on Wednesday, citing people close to the situation.

Oracle declined comment.

The FT said Citigroup's private equity arm had been looking to sell its 43.1 percent stake in i-flex, maker of the world's best-selling banking software, for several months.

"Citigroup has been shopping its stake round for some time now and Oracle appears to be the most determined buyer," the paper quoted an unnamed source as saying.

A sale of the stake would end a 20-year link between the U.S. financial services group and the Bombay-based firm, the FT said.

I-flex shares closed down more than 3 percent on Tuesday at 880.85 rupees, valuing the company at around 66 billion rupees ($1.52 billion).

http://in.today.reuters.com/news/newsArticle.aspx?type=technologyNews&storyID=2005-07-27T071135Z_01_NOOTR_RTRJONC_0_India-210766-1.xml

Tuesday, July 19, 2005

Europe: Financial Services Companies Lead the Charge to Linux

News Story by Carol Sliwa

JULY 18, 2005 (COMPUTERWORLD) - Return to the Special ReportOpen-source zealots may continue to play a part in instigating the spread of Linux across the European continent, nearly 14 years after Linus Torvalds hatched the operating system in Finland. But private corporations and public-sector users in Europe typically cite pragmatic reasons for taking up the open-source operating system. They point to price and performance benefits. They want freedom to swap out hardware. They find the operating system reliable. They like its flexibility.

"It was not that we just wanted to do open-source. We had to find a way to protect our investment in network computing," says Matthias Strelow, a technical project manager at LVM Insurance in Munster, Germany. "I'm not sure it would have been possible with any other operating system."

When IBM canceled further development of the network stations it owned, the insurance company needed an operating system to run its Unix-based applications and Sun Microsystems Inc.'s new Java virtual machine. So LVM customized Linux to meet its needs. Finally tiring of maintaining the software, LVM is now planning to move 7,700 Linux clients to Red Hat Inc.'s supported desktop distribution, Strelow says.

Servers Lead the Way

On the server side, perhaps no single industry has tested Linux's enterprise mettle more than the financial services sector. Companies were facing mounting pressure to cut costs at the turn of the millennium. The Internet bubble was about to burst. Prices were fluctuating wildly. Order volume and data traffic were spiking in the wake of the electronic trading boom. Revenue was not. The number of stocks being traded was the same, and the rising cost of processing orders was becoming a big problem. When the market slump hit in 2001, that only exacerbated the trouble. Financial institutions had to think out of the box - fast - and Linux became an obvious alternative to consider. Several of the largest firms started to dump their proprietary Unix systems and shift to cheaper x86 hardware running Linux.

"Linux in and of itself as an operating system was not the driver," says an IT executive at a major global financial institution who didn't want to disclose his name and company. "The fact is, Linux enabled us to use a commodity platform. Trading in very expensive [Sun] Sparc-based systems for much lower-priced commodity Intel systems was the biggest win." He says the "cataclysmic event" that paved the way for his firm to make the switch was the release of a more stable 2.4 upgrade to the Linux kernel in late 2000. The Linux/Intel server combination would ultimately enable the firm to save "tens of millions of dollars" in IT costs across thousands of servers.

"There's nothing we wouldn't run on it," the IT executive says.

Cost savings were making the decision a no-brainer. When the Amsterdam office of AtosEuronext looked to replace its on-floor trading operations with an electronic system about six years ago, calculations showed it would need 24 additional CPUs, at $1 million per processor, for its quoting system if it stuck with the Tandem NonStops it used for the main trading system, says Willem Gorter, manager of the project.

So Atos first decided to try Hewlett-Packard Co. Tru64 Unix servers for its quoting systems and IBM RS6000s running AIX for the data-dissemination servers. But it never finished the migration after discovering that the DDS application ran 10 times cheaper and four times faster on HP dual-processor Xeon boxes with Red Hat Linux. The quote servers doubled their performance on the Intel-based servers.

Plus, the DDS application port took just 15 days, and the quoting system took about 30 days. The total project cost checked in at $17 million, including 80 servers and labor, says Gorter.

"Most of the effort with porting it to Linux was convincing everyone that it would work," he says. The staff later marveled when the system ran for a year and half without interruption.

Strength in Numbers

Major financial institutions became one of the most powerful lobbies for Linux, pooling their clout to get their software vendors to support the operating system. They collectively urged their many software vendors to port applications to Linux. Reuters Group PLC was one of the first to step up to the plate, porting its Reuters Market Data System to Linux. Donovan Ransome, director of channel marketing for the RMDS, says more than half of the company's 20 biggest customers converted to Linux during the past three years.

Financial institutions became the No. 1 source of revenue for Red Hat in Europe, where the bulk of its sales come from the U.K., France and Germany, according to Werner Knoblich, Red Hat's director of Europe, the Middle East and Africa. Although Linux is technically free, few companies are willing to run it without a support and maintenance contract.

In Norway, every borough, department and school had been maintaining its own IT infrastructure, and the city of Bergen was anxious to consolidate systems into a central computing center. In 2001, Bergen's city council voted that open-source should be considered for all future software acquisitions.

The first big server project involved moving 100 schools from more than 100 aging Windows NT 4 boxes to fewer than 20 centrally managed IBM blade servers for Web, file-and-print, e-mail and directory services. The IT staff designed a test to pit Windows against Novell Inc.'s SUSE Linux. Linux won because the hardware performed better with it, and the cost was 30% less. Next up is the migration of 75 Oracle Corp. databases that run on 30 servers to about 10 Linux servers. That long-term project will keep Bergen in step with corporate trends, as Linux gains traction in the data center from its initial sweet spot at the edge of the network.

"We started these projects out of necessity, because we had outdated systems or systems that were too expensive to run," says Ole-Bjorn Tuftedal, the city of Bergen's chief technology officer. "We ended up finding that Linux was in every way a viable alternative as a server operating system in an enterprise environment."

On the desktop, Linux support vendors continue to struggle for a high-profile success story that might drive adoption. Red Hat CEO Matthew Szulik says he's getting more inquiries from corporate executives about desktop Linux. But on the sales front, the vendor is careful to target companies with limited numbers of Windows-based applications, Knoblich notes. He says one of two serious pilots with large German companies could produce a migration of 30,000 desktops.

Philip Dawson, a London-based analyst at Gartner Inc., says many projects have gone through the test phase only to encounter challenges with application support and integration when it comes time for the rollout.

"It's been the 'year of the Linux desktop' since 1998. It hasn't happened," says Chris Ingle, a London-based analyst at IDC. "You don't find CIOs saying, 'My biggest priority is changing all the desktops.'"

Europe may outpace the U.S. with Linux desktop deployments, but even there, Linux captures only a small piece of the Windows-dominated market. And when it does, it's often thin-client or limited-function deployments, as opposed to the thick-client, knowledge-worker setups that Windows commands.

Novell never positions its desktop operating system as a replacement for Windows, according to Brian Green, director of solutions management for Europe, the Middle East and Africa. Green says Novell has been able to stop Microsoft Corp. from winning data center business, particularly in Germany, where its SUSE Linux AG unit remains strong in its home territory. But on the desktop, Novell focuses on clients where Linux might be a good fit, such as call centers or retail stores.

There have been some high-profile desktop Linux wins in the public sector. The city of Munich, for instance, made news with its selection of Linux. And the German state of Lower Saxony has 11,000 limited-function Linux desktops for its police force and plans to migrate 12,000 Solaris workstations to Linux for its tax administration department, according to Michael Breest, head of client/server systems at the Lower Saxony IT center. But that will still leave Lower Saxony with 31,000 Windows desktops.

Government Stance

Despite government statements on the national, regional and local level in Europe, Linux penetration remains strongest on servers in the public sector. Dawson says the government directives tend to affect the evaluation of Linux more than adoption. "And it puts [users] into a strong negotiating position with Microsoft," he adds.

The European Commission has shown mixed signals with respect to Linux, according to Graham Taylor, director of U.K.-based OpenForum Europe, a not-for-profit organization that is funded by vendors such as IBM, HP, Novell and Sun. Taylor says he has been encouraged to see the commission promote choice and indicate support for open-source software. Yet the EC remains a heavy user of Microsoft software, he adds.

In general, Taylor says, it will be important for Linux to gain a foothold on the desktop, "where people see it and touch it in an organization."

"In the infrastructure," he says, "it's hidden away. Ninety percent of the users won't even see it." Practical considerations often make it tough for corporations to consider enterprisewide Linux deployments. For instance, Banca Popolare di Milano is rolling out 4,500 SUSE Linux desktops with a Mozilla Web browser, a Web client for Lotus Notes, Sun's StarOffice suite and a Java-based custom suite of banking applications to its 500 branch offices.

CIO Clive Whincup says the bank wanted to avoid the headache of maintaining a separate collection of Windows servers for the branches, because it was already using the Lightweight Directory Access Protocol on Linux servers for its security infrastructure. The Milan-based bank runs 70 SUSE Linux images on its three IBM zSeries mainframes. But it has no plans to replace its 3,000 Windows desktops at its home office. The bank's users are accustomed to Windows-based applications.

"There is too much to migrate," says Whincup. "And there's not really an efficient business case to do it."

http://www.computerworld.com/industrytopics/financial/story/0,10801,103198,00.html

Friday, July 15, 2005

Grid Computing: The Grid Is Going Mainstream Fast

The systems have come far from their roots, and are now maturing. Ohio Savings, Wachovia and CSFB are getting their feet wet, as the GSEs use it to clean up regulatory trouble.



Grid computing may still sound fringe to buttoned-down comptrollers looking over technology budgets at small Midwestern thrifts. They've got a point-grids came into being out of academic research labs and NASA's need for physicists.

But when a mortgage player like Cleveland's Ohio Savings starts talking about the grid, maybe it's not just for the space age any more. The firm's enterprise information manager, Tony Miller, says Ohio Savings is using a grid network now at the database level, running an $800,000 Oracle 10g system. Even so, he and project manager Ed Kizys figure soon to move the vital retail loan and mortgage-origination systems onto the grid, putting it right at the center of the firm's reason for being. After all, if the likes of Goldman Sachs are investing in grid-computing software companies-then grids must be something financial companies can use.

A wide variety of financial companies are starting to get on board. Grid computing is basically about distribution and power-sharing, collecting servers into nodes, spreading computations among multiple machines. "It really comes down to speed, doesn't it?" says Steve Manning, vp of computer networks at mortgage giant Freddie Mac. And sure, grids are seen more often these days among Wall Street shops and options players. A big trading desk breaks up calculations into small pieces and distribute them along a grid of computer nodes. Then the individual answers are reassembled into a final result. The nodes collect the power from various computers to gain efficiency and use otherwise-idle capacity, gaining more power and speed. The idea conjures warehouse-sized server farms and UNIVAC research labs-IBM just opened a Deep Computing On-Demand grid for rent to financial companies, for example-but it doesn't have to be that way.

"All the servers sit in one rack," Miller says of his setup in Ohio. "That includes tests and production." Ohio Savings is a $12 billion operation; the system offers more than a terabyte of power. Miller says Ohio Savings' grid is made up of a three-node cluster. The firm is using its Oracle grid, running on Red Hat Linux on HP DL380 servers, to carry its call center for retail customers and on-line banking system, part of its internal portal and voice-response unit telephone system. It ties back in to a storage environment provided by EMC. "None of these are heavily loaded systems where we have a lot of concurrent usage," Miller says. "This was basically done to prove out the 10g environment, to make sure it worked."

As opposed to the more down-to-earth Ohio players, DataSynapse software is running on grid systems at massive institutions from Wachovia to Credit Suisse First Boston. It's running where one might expect a need for huge numbers of calculations fast-for risk management, for the options and fixed-income desks of worldwide trading operations. It's about the speed. Wachovia's fixed-income group, for instance, used to run 4,000 risk simulations a day for options, and those numbers would have to be crunched overnight. The processing power in grids allow 20,000 to 100,000 simulations daily. Chief executive Peter Lee says speed is compelling, but it's not everything. "Another part is availability," he says. "Uptime. When you move to a fabric of hundreds of nodes, or even dozens of nodes, one going down doesn't end your system."

It was a good enough proposition to interest the elite investment bank Goldman Sachs, long known as a technology innovator. After spending a year investigating grid technologies, Goldman decided to use DataSynapse software in its global risk management operation. It also decided to sink money into Lee's company. But it's not just risk and derivatives driving grid, which is seeing a rise in popularity along with Linux adoption-making the likes of LinuxWorld program director Dave Rosenberg declare that "grid has gone mainstream." It means more efficient use of servers, distributed systems allowing for greater security, financial players are adopting service-oriented architectures that dovetail nicely into grids.

But for Freddie Mac? Necessity was the mother of invention. Two years ago Freddie, along with its sister mortgage market-maker Fannie Mae, ran into serious accounting issues-Freddie wound up having to restate earnings from 2000 to 2002, finding that executives underreported income of $5.3 billion to make its numbers smoother, resulting in a flurry of heads rolling and $125 million in civil penalties. Fannie overstated its income by $11 billion, forcing high-flying chief executive Franklin Raines to step down. "It was to solve problems internally," Freddie vp Manning says about the firm's introduction to grid, a little wryly. "There was a lot of number crunching."

About the same time the firm ran into trouble, Manning had been hearing from software vendors about grid technology and, once a small test had been done, was amazed at the results. Freddie built its system in-house. "In reviewing the financials I can't tell you how many models we had," he says. "We had one that was running for a month that we ran in about a day when we moved over to grid. We just wouldn't have been able to get things done." Manning's talking about default capital modeling for the mortgage giant, by which the tracks its portfolio when taking on assets or running them off; these inputs constantly vary the default likelihood of the portfolio, changing the amount of capital Freddie must keep on hand to meet regulatory safety requirements against a crash. It's a massive amount of information to track.

Freddie runs its grid on two data centers in the Washington, D.C., area with between 500 and 1,000 nodes, depending on need, each between one and four CPUs. They run on Intel boxes of various shapes and sizes, mostly HP and IBM.

For Manning, the goal of grid is speed translated into faster answers for more questions-from pricing and evaluation, to risk and to whether a trader will buy loans. And he sees a lot of room to roam. "Right now the grid is in a data center," he says. "We really want to start using the desktop assets." He notes unused desktops can be patched into a grid to "lend" their idle power. "I've got 9,000 PCs sitting on people's desks at any one time. Our next goal is to make those part of the grid."

Still Andrea Klein, the financial services industry strategist at software giant Oracle, expects grid technology to reach further into everyday financial uses. The most immediate-and perhaps much further-reaching than the fixed-income desks of Wall Street-is replacing the aging software in cash machines. Just now those millions of machines are underpinned by even bigger machines-IBM mainframes and the like. "That marketplace is ready to be churned. It's high-cost," she says. Oracle technology marketing vp Robert Shimp says grids are less complicated to install and hardware vendors are simplifying the wiring and processing that grids need; software layers are also being integrated into single stacks.

Klein is bullish on grids running Linux, which she argues runs better on those systems than Microsoft Windows-based software. With money machines becoming more sophisticated and processing needs increasing, however, Klein may have her finger on a point where even the thrift down the road takes a look at running grid-based software.

"You're going to see a lot more features and functions because they're going to be able to deliver more to the machine," Klein says. "The features and functions you'll be able to do at the ATM itself will be far more varied. It takes a lot of power."

http://www.banktechnews.com/article.html?id=20050701DAJNGF4J

Friday, July 08, 2005

Oracle's Small Step, Bigger Plan


The acquisition of tiny ProfitLogic is a major move into the retail-software industry -- one that ups the pressure on SAP

When Oracle (ORCL ) announced its acquisition of privately held ProfitLogic on July 5, the markets yawned. The value of the deal wasn't disclosed, and analysts estimate that the tiny company will sell only $50 million in software next year, at best.Even the most generous estimates peg the deal below $200 million. Compare that to the headline-grabbing $10 billion acquisition of PeopleSoft and the purchase of Retek earlier this year, and tiny ProfitLogic would appear to be just a blip on Oracle's consolidation roadmap.

Don't be fooled. What this deal lacks in size, it makes up in strategy.

ADVANTAGE, ORACLE? Along with Retek, ProfitLogic is Oracle's second retail-software acquisition -- one of the few industries with a market still largely up for grabs. It's also one of two verticals that competitor SAP (SAP ) has openly said it's targeting for future growth, along with financial services. "Retail is a green field for both of us," Chief Executive Larry Ellison said in a recent interview with BusinessWeek. "That's where we can beat them." (See BW Online, 06/30/05, "Larry Ellison's Roving Eye".)

Both the PeopleSoft and Retek deals were about Oracle playing catch-up with SAP. The German giant dominates business software, and had a six-month lead in the retail industry specifically. But the ProfitLogic deal, while small, gives Oracle something SAP didn't have: so-called profit-optimization software, which helps retailers crunch all the data they collect from scanning purchases. That information enables stores to better predict what quantities of particular products they need to stock and how much to charge for them, even down to single items in individual stores.

"I think SAP is letting the retail vertical slip through its fingers," says analyst Pat Walravens of JMP Securities in San Francisco. "Oracle has taken a big step forward here."

KEY NICHE. It's not like SAP is standing still, however. It bid $496 million for Retek earlier this year in an attempt to gain more market share. That prompted a bidding war, which Oracle won with its final offer of $650 million.

According to some analysts, a similar scenario played out with ProfitLogic. Since it's a private company, none of those involved will comment. But Peter Coleman, an analyst at ThinkEquity Partners in San Francisco, says that ProfitLogic received competing bids -- and Oracle's was higher. "I have some friends very close to this deal, and what I heard was there was some desire to do a deal with SAP, but Oracle provided a bid that was irresistible," he says.

Why are Oracle and SAP intent on bolstering their retail smarts? It's one of the few industries with no dominant software player.

UP FOR GRABS. The market for enterprise resource planning (ERP) software, which includes applications that automate everything from human resources to accounting, grew at 14% last year -- with one-third due to favorable currency exchange rates. Meanwhile, the supply-chain software market, geared toward warehousing and logistics, increased by a lackluster 6%, according to AMR Research. Simply put, that section of the market is saturated. Most big companies interested in these applications already have bought them.

Two big exceptions: the retail and financial-services industries, where most companies have built their own software with the help of pricey consultants and in-house developers. Currently, retailers spend $20 billion a year on technology, with a good $7 billion or so on software alone, according to AMR Research.

One of the hottest-growing applications is the profit-optimization software that is ProfitLogic's specialty. "It allows you to improve margins or revenue without really doing anything," Walravens says. "You don't have to build new warehouses or add square footage or be nicer to customers. All you do is change the prices."

"WAKE-UP CALL." ProfitLogic had built a base of about 30 customers, some 95% of which already run on Oracle's databases, with 25% also using Retek's software. That will make integration of all the products easier, company executives pointed out in a July 5 conference call. Most of ProfitLogic's customers are clothing and department stores such as Bloomingdales and Federated Department Stores (FD ).

In all, Oracle now has 1,900 retail customers. SAP still has the lead with 2,400 retail customers, including Fossil (FOSL ), JCrew, and Home Depot (HD ). And one retailer -- Samsonite -- has switched to SAP since Oracle bought Retek. "We will successfully meet any competitive challenge in this market segment," SAP said in a statement.

That will likely mean more deals from both sides. From private companies' perspective, the software rivals' bidding war is yielding better prices than they could likely achieve by taking the IPO route and going public.

Now close to being able to offer just about any software a retailer could want, Oracle doesn't seem to be pausing to digest its purchases. Meanwhile, analysts say SAP might want to rethink its acquisition strategy before the retail market slips away. "I think this is a wake-up call for [SAP]," ThinkEquity's Coleman says. "Oracle is a deal or two away from locking up the vertical."

NEXT MOVE? Either outfit could strike next by buying a point-of-sale software product, like 360Commerce, a privately held company that analysts say is about the same size as ProfitLogic. Before too long, they also expect to see acquisitions of software companies that specialize in financial services.

These deals may not grab the same attention as a $10 billion hostile takeover, but strategically they're key if Oracle is to challenge SAP and expand from the core database and application-server businesses that still drive 80% of its revenues. "It's another skirmish in the global war of ERP domination," says Alexi Sarnevitz, research director at AMR Research. And with each purchase -- small or large -- that war is escalating.


http://www.businessweek.com/technology/content/jul2005/tc2005077_9406_tc024.htm?campaign_id=nws_techn_jul8&link_position=link1

Wednesday, July 06, 2005

Oracle to buy software maker ProfitLogic

Tue Jul 5, 2005 11:49 PM BST

By Spencer Swartz

SAN FRANCISCO (Reuters) - Oracle Corp. on Tuesday said it is buying private retail software maker ProfitLogic for undisclosed terms in the latest in a string of deals by the world's No. 2 software company to raise the performance of its applications business through acquisitions.

Oracle, the leading maker of database software, is looking to boost its role in supplying applications that run on top of databases, as it competes with rivals such as SAP and International Business Machines Corp..

Oracle shares traded up slightly after hours after initially dipping almost 1 percent after the proposed acquisition was announced.

ProfitLogic makes software that helps retailers make more accurate sales forecasts and pricing decisions by analyzing customer demand patterns.

ProfitLogic, based in Cambridge, Massachusetts, has about 250 employees and around 30 customers, including upscale department store Bloomingdale's and the Toys R Us retail chain.

ProfitLogic and Oracle declined to provide financial details about ProfitLogic's business, but AMR Research estimates the company will have between $40 million and $50 million in revenues in 2005.

Oracle's proposed deal is expected to close by the end of July.

It follows four other Oracle takeovers this year, including its $11.1 billion acquisition of rival PeopleSoft and two other privately held software makers.

Bruce Richardson, a senior software analyst at AMR Research in Boston, said the deal helps Oracle boost its software product offerings in specific industries, such as retail and financial services.

The proposed deal will be Oracle's second recent buyout in the retail software "vertical," or industry, segment after it bought Retek in the spring for about $700 million.

Buying small companies also avoids the integration risks associated with large acquisitions, Richardson said.

"This is not a surprise. They want to flesh-out their vertical strategy ... (Buying) ProfitLogic allows Oracle to either integrate the products or sell them on a stand-alone basis," Richardson said.

Oracle and ProfitLogic executives said in a conference call that most ProfitLogic customers already use either Oracle's database or at least one of Oracle's application products. Oracle said most ProfitLogic executives and employees will likely be retained.

Redwood Shores, California-based Oracle is the world's biggest database maker, but is hoping to undercut market leader SAP in the market for software applications that automate business processes such as payroll, pension benefits and demand forecasting.

ProfitLogic has been funded by companies such as Bain Capital Partners and JP Morgan Partners.

Oracle stock traded up 2 cents in late after hours trade at $13.29 after closing down 2 cents at $13.27 on Nasdaq.

http://today.reuters.co.uk/news/newsArticle.aspx?type=technologyNews&storyID=2005-07-05T224959Z_01_N05159990_RTRIDST_0_TECH-TECH-ORACLE-DC.XML