Oracle Malaysia to grow CRM business

22-08-2006: Oracle Malaysia to grow CRM business
By Kevin Tan

Oracle Corporation Malaysia Sdn Bhd will leverage on its parent company's acquisition of Siebel to grow its Customer Relationship Management (CRM) solutions in the country, its managing director V R Srivatsan said.

Using the domain expertise it acquired from the merger with Siebel, Oracle Malaysia would help companies to transform themselves into "customer-centric" organisations, he told a press briefing in Kuala Lumpur on Aug 22.

Srivatsan said Malaysian companies were already at the "forefront of thinking" with regard to using CRM to improve customer satisfaction and increasing customer base.

"The market is ripe; there is demand for "customer-centric" CRM in Malaysia. Strategically it's important for us," he added.

Among others, it could capitalise on efforts of telecommunications companies such as Telekom Malaysia Bhd to attract more customers as well as the banking consolidation such as the merger between Bank Bumiputra Commerce Bhd and Southern Bank Bhd, he said.

Meanwhile, Oracle CRM Southeast Asia managing director Norbert Kiss said the company would be bringing in more resources such as hiring more sales people in an effort to drive its CRM business in Malaysia.

"We are actively engaging with customers in Malaysia across key industries - government, financial services, telco and maunfacturing - and also in the high-growth mid-market segment, to help them build new strategies and opportunities for growth and profitability," he added.

According to Frost & Sullivan, the CRM market in Malaysia is expected to expand at a cummulative annual growth rate of 14.4% from 2004 to 2011, generating a market revenue of US$22.2 million (about RM80 million) in 2011.